Senior Director of Global Trade Strategy
Boon joined the World Trade Center Arkansas in 2008. Boon is a seasoned executive with 37 years of experience in international business development and operations. During his time at the Center, Boon has led numerous trade missions to Asia and Europe, successfully securing contracts and sales for various Arkansas businesses.
Prior to joining the World Trade Center Arkansas, Boon was stationed in Malaysia as the trade representative for the states of Arkansas and Georgia. In this role, he provided leadership for a 15 country territory that included 10 ASEAN nations, with major emphasis on China, Malaysia, Thailand and Singapore. Boon’s roles have included Export Manager for the Arkansas Economic Development Commission
and Marketing Sales Director at NSC International. Boon holds an MBA in International Marketing and Finance from the University of Arkansas Fayetteville and a BBA in Finance and Management from Southern Arkansas University. He is fluent in five languages, including English, Mandarin Chinese, Malay/Indonesia languages, and Taiwanese/Fujan dialect.