Director of Western Hemisphere Trade
Melvin is a highly accomplished and results-driven executive with over 25 years of success strengthening international markets and business management practices in the United States, Latin America and the Caribbean. He has managed cross-functional teams as a vice president, a director, and a general manager at some of the world’s strongest companies including Citibank, General Electric and Commerce Bank. Melvin was responsible for the operations of eight Latin American and Caribbean countries for Citibank and was the youngest person to be named a vice president in the region's history.
His efforts led Citibank to become the Latin America Best-In-Class model and generated the largest amount of growth and savings in the history of the region. For GE Capital, he shared responsibility for the largest credit card portfolio in the world and pioneered the company’s first retention program in history for the Americas. Melvin revolutionized marketing plans, acquisition, and life-cycle programs for Puerto Rico, US-Hispanic, and the multicultural market.
Serving as the Director of Western Hemisphere Trade for the World Trade Center Arkansas, Melvin has found his dream job stimulating trade and encouraging diplomacy to build lasting relationships between us and the members of the international community. In June 2016 Melvin led the second delegation of Arkansas leaders for the World Trade Center into Cuba for an incredibly successful mission that positioned Arkansas as the key trading partner for the emerging Cuban market. Melvin has created many impactful relationships with Latin American governments and is seen as a vital resource for top foreign state officials on matters of trade and diplomacy. His value as a liaison between Latin American governments, Arkansas and the United States government is recognized by global media and the most important trade leaders in the western hemisphere.
Melvin's esteemed academic credentials include a Business Administration degree from Universidad Metropolitana in Puerto Rico and an MBA in International Business and Global Emerging Markets at American University in Washington, D.C. Melvin is completely fluent in English and Spanish. He has a wonderful wife and three living children. By the age of twelve, Melvin's travels spanned fourteen different countries, from Spain to Israel. His life-long international experience has proven invaluable to the state Arkansas.