Director of Western Hemisphere Trade
Melvin is a highly accomplished and results-driven corporate executive with over 25 years of success, strengthening international markets and business management practices throughout the Western Hemisphere. He has managed cross-functional teams as a vice president, a director, and a general manager at some of the world’s strongest companies including Citibank, General Electric and Commerce Bank.
Melvin was responsible for the operations of eight Western Hemisphere countries for Citibank and was the youngest person to be named a vice president in the region’s history. Melvin revolutionized marketing plans, acquisition, and life-cycle programs for the Western Hemisphere and the multicultural markets. Furthermore, he has also been part of the Audit as well as Mergers and Acquisitions team.
His efforts led Citibank to become the Western Hemisphere Best-In-Class model and generated the largest amount of growth and savings in the history of the region. For GE Money Bank, he shared responsibility for the largest credit card portfolio in the world and pioneered the company’s first retention program in history for the Western Hemisphere. Melvin revolutionized marketing plans, acquisition, and life-cycle programs for Puerto Rico, US-Hispanic and the multicultural markets. In addition, he was responsible for the largest portfolio at Commerce Bank, generating remarkably successful results for the organization.
Serving as the Director of Western Hemisphere Trade for the World Trade Center Arkansas, Melvin has found his dream job stimulating trade and encouraging diplomacy to build lasting relationships between us and the members of the international community. Melvin has led many delegations of Arkansas leaders and businesses on successful trade missions that positioned Arkansas as a key trading partner for these markets, including Cuba. Melvin has created many impactful relationships with Western Hemisphere governments and is seen as a vital resource for top foreign state officials on matters of trade and diplomacy. His value as a liaison between Western Hemisphere governments, Arkansas, and the United States government is recognized by global media and the most important trade leaders in the Western Hemisphere. He has written multiple articles on trade for state and national publications.
In May 2017, he led the first official delegation from any state in the union to Washington D.C. to discuss NAFTA. As a result, he then testified at the U.S. Trade Representative hearings on the NAFTA modernization process in Washington D.C.
Melvin’s esteemed academic credentials include a Business Administration degree with honors from Universidad Metropolitana in Puerto Rico and an MBA from American University in Washington D.C. with two joint specialties in International Business and Global Emerging Markets from the School of International Services and the School of Business.
Melvin is completely fluent in English and Spanish. He has two wonderful and loving children. By the age of twelve, Melvin’s travels spanned fourteen different countries, from Spain to Israel. His life-long international experience has proven invaluable to the state Arkansas.